South Sudan is the world’s newest country and with that comes new opportunities. SABMiller was very quick to take advantage of those opportunities with White Bull Lager.
Alcohol used to be banned in the old Islamic Sudan but the new country chose a very different path and the countries first brewery was built by SABMiller in 2009.
The US$37 million brewery has an annual 180 000hl beer and 60 000hl carbonated soft drink capacity. The local community has a land lease agreement with SABMiller that will ensure that they receive royalties from the brewery along with several other community projects.
Simon Allison writing for the Daily Maverick visited the country to discover more about the SABMiller and White Bull story in South Sudan, he reports that the company is the only significant manufacturing business in the entire country.
For Simon Allison’s story you will have to click through to the Daily Maverick, for an alternative (amusingly fabricated) view watch White Bull Lager, the worlds first branded army which certainly seems to carry suspicious undertones.