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Beer Rss

How to say “beer” in Europe

While we’re confident that in most European countries barmen will understand the word beer, it is a good idea to localise your bar orders and make friends with the barman. To this end The Drey has published a map for beer drinkers travelling in Europe with the local terminology so you have no excuse for…

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How to open 24 beers all at once.

If you are ever in the market for an efficient beer bottle opening machine then this gizmo is the gadget for you. While not 100% efficient, a few appear to keep their caps in place, it does go along way to ensuring that everybody at your braai or party is served a cold beer at…

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Every man should have one, the Labeerdor Retriever!

The bond between a man and is dog is generally quite strong and having the ability to fetch ones masters beer only makes that bond even stronger and highly viewable on the internet. Introducing a new breed of super good dogs, the Labeerdor Retrievers. What does your dog fetch for you other than dead rats…

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OppiKoppi Beer Drone to airlift beer to festival goers

The OppiKoppi Music Festival is gearing up with US Military style innovation as it tests a Beer Drone that will airlift beer to the thirsty ones at this years festival. OppiKoppi made the announcement on its twitter account on Wednesday saying that festival goers will be able to order beers from their phones in 2013.…

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Get your beer out! Heineken Ignite prototype revealed at Milan Design Week

Heineken unveiled a prototype of its “Heineken Ignite” at Milan Design Week along with this video to show off its disco can do attitude. The bottle illuminates when you toast and when you sip. The cherry on the top however is how it can be remotely synchronized with music. The base includes 8 bright LEDs,…

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Budweiser accused of mislabelling beer and watering it down!

Budweiser began it’s fightback against a $5 million lawsuit in which it is accused of watering down its most popular beers. The ad campaign which launched in 10 newspapers across the United States and on twitter shows canned water the company donated to the American Red Cross charity organisation. The advert does not directly deal…

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Carlsberg taps the next big beer market: Women

Jorgen Buhl Rasmussen, the CEO of brewing giant Carlsberg Group, says the big beer industry has grown stale when it comes to innovation, and altogether too comfortable with its staple consumer: sports-loving dudes. “The beer category has been suffering in terms of image. In the last 10 to 15 years, it is often connected with drunken…

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Beer is healthy for you says Heineken exec.

In scenes reminiscent of the cigarette industry in the 1970′s Heineken exec Alexis Nasard proudly claimed that beer is healthy for you   “There is everything which is healthy about beer!” Alexis Nasard said in response to a question posed to him by Steve Sedgwick on the CNBC morning show. When pressed he continued saying, “Beer is much less…

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James Bond Heineken Commercial

James Bond dumps his trademark Vodka Martini for a Heineken and a train full of cash no doubt Has Bond sold out, should he have stuck with his Vodka Martini (proper name Vesper Martini) or are you really not bothered? Before you decide here is a bit of history about the trademark Bond Vodka Martini. The…

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How much would you pay for a beer? Sam Adams Utopias goes for $190.

American craft brewer Sam Adams has positioned it’s Utopias brand as the cognac of beer. Released only every two years in limited quantities the brew will set you back $190, that’s R1,600 for those who do not know the exchange rate. The 2012 batch of Samuel Adams Utopia’s is a blend of liquids, some of which have been aged in…