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Written by The Wall St Journal reports on “Crumbs Bake Shop” stock market value dropping heavily and the announcement of a 22% drop in forecast sales for 2013.
Consumers desire for the $4 cupcake has waned as store sales decline.
This could be translated as the end of the cupcake, a trend that has lasted for the past decade and many believed would never end, simply evolve into something new.
Sprinkles Cupcake ATM expansion also appears to have slowed down with the planned expansion into new locations like Washington DC not having transpired, with no date being set either.
Is this the end, has the cupcake crumbled and if so what will replace it?
Must See: How to Eat a Cupcake Like a Gentleman
The End of the Cupcake is nigh! ,
