The Naga Chilli is, according to the Scoville Scale, the hottest chilli in the world but this guy took no notice.
He starts off with a whole lot of bravado saying he does not need water or milk and flexes his rather large muscles before popping the chilli in his mouth.
The results are predictable as he is soon man down with his mouth on fire and his friend, oddly dressed as a bunny, kicks him in the groin, for being so stupid we assume.