Coca Cola UK has launched a calorie counter for its range of products.
On the work it out counter you select your product be it a straight forward Coke, Diet Coke or Fanta.
Press the button and hey presto you get to see how many calories are in the drink and most importantly what exercise and how long you have to do it for to burn off one drink.
Coca Cola clocks in at 139 calories (330ml) and you are provided with a few suggestions for burning it off, The quickest is a hard 9 minute run while backstroke and squash for 11 minutes will work just as well.
Its not just sports activities that they give you estimated work out times for either. You could iron for 70 minutes, mow the lawn for 21 minutes or clean the windows for 39 minutes.
On the website Coca Cola explains:
Coca‑Cola has developed the Work It Out Calculator in association with Dr Greg Whyte, to highlight some of the unusual, fun and interesting ways you can achieve energy balance. Making sure there isn’t an imbalance between the amount of calories you take in each day and the amount you burn can help you to maintain a healthy weight – and the best way to ensure energy balance is by eating a well-balanced diet and enjoying regular physical activity. The Work It Out Calculator also highlights the wide range of drinks on offer from Coca‑Cola Great Britain, which includes low calorie and sugar free drinks such as Diet Coke and Coke Zero.
We have a simpler solution, don’t drink the stuff!