South Africa's Internet Food Newspaper, Magazine and Blog


James Bond Heineken Commercial

James Bond dumps his trademark Vodka Martini for a Heineken and a train full of cash no doubt

Has Bond sold out, should he have stuck with his Vodka Martini (proper name Vesper Martini) or are you really not bothered?

Before you decide here is a bit of history about the trademark Bond Vodka Martini.

The Vesper Martini was first made famous in Ian Flemming’s 1953 “Casino Royale” where Bond ordered it while meeting the CIA agent Felix Leiter for the first time.

‘A dry martini,’ he said. ‘One. In a deep champagne goblet.’

‘Oui, monsieur.’

‘Just a moment. Three measures of Gordon’s, one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large thin slice of lemon peel. Got it?’

‘Certainly monsieur.’ The barman seemed pleased with the idea.

‘Gosh, that’s certainly a drink,’ said Leiter.

Bond laughed. ‘When I’m…er…concentrating,’ he explained, ‘I never have more than one drink before dinner. But I do like that one to be large and very strong and very cold, and very well-made. I hate small portions of anything, particularly when they taste bad. This drink’s my own invention. I’m going to patent it when I think of a good name.’

 Casino Royale, Chapter 7: Rouge et Noir

In the 2006 movie “Casino Royale” starring Daniel Craig, Vesper asks Bond if he named the drink after her “because of the bitter after taste”, 007 replies that he named it for her, “because once you have tasted it, you won’t drink anything else.”

Well so much for not drinking anything else then!

I’m just glad to see that he’s still got a Union Flag parachute, the opening scene from The Spy Who Loved me remains one of my favourites.

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Avatar of Andrew Lieber (Ed)
Andrew Lieber (Ed) (have 476 posts in total)
Suffered from multiple personality disorders for the first year of Gourmet Guys. His primary personality has now taken control! Editor-In-Charge