Sometimes you have to wonder why it took so long and Wine Ice Cream is a perfect case in point.
It was in 1988 that a Mars Bar became an ice cream and the world woke up to the world of brand extensions into non traditional categories. The world pretty much changed that day and brands find themselves traversing from one market category into another. It all seems so perfectly natural now.
Wine flavoured ice cream have also stepped into the breach and we’re not just talking flavour here either but ice cream with up to 5% alcohol by volume with flavours like like Cherry Merlot, Chocolate Cabernet, Red Raspberry Chardonnay, Peach White Zinfandel, and Riesling.
Unfortunately Mercer only ships in the USA, maybe Tall Horse Wines could take a look at it then we could really get to grips with the scents and aromas of cherry, chocolate and raspberries emanating from our bowl of ice cream.